Narrative Change Campaigns

In our work with nonprofit organizations, including Conrad N. Hilton Foundation, Union Station Homeless Services, and All for Kids, we have been committed to using marketing and communications as a tool for meaningful change. Our communications efforts have shaped public opinion around the world's most stigmatized and misunderstood communities. By telling the compelling and human stories of people experiencing homelessness, of parents who break cycles of abuse, and of foster youth who are labeled "difficult" or "unlovable", we were able to inspire community support of new housing developments and gifts of time and treasure for child abuse prevention and foster youth programs.

For Union Station Homeless Services, we developed and executed the marketing strategy for the Changing the Narrative webinar series, featuring conversations with experts in the homeless services sector and centered the voices of lived expertise. The series was named one of the top five most innovative awareness campaigns by Los Angeles Business Journal. Furthermore, we developed several integrated marketing campaigns for social media, email and direct mail, including the “1,000 Beacons of Hope” year-end giving campaign and “Did You Know?” campaign, which dismantled myths and highlighted the humanity of the unhoused community.

We partnered with organizations and government agencies to not only raise awareness of the critical work being done but to increase support and funding necessary to alleviate issues facing disadvantaged populations globally.