ROWI Teen Wellness Centers

Branding and omnichannel digital marketing strategy development and execution across Google Ads, email, SEO and social media for a Southern California's leading teen mental health organization. For ROWI, our team created branded graphics, social media posts and eblasts, and spearheaded the optimization of ads across search, performance max, Meta and Youtube, achieving a 300% increase in clicks and conversions year over year while cutting ad spend in half. The centers reached capacity within six months, leading to the expansion of virtual therapy services statewide. Digital marketing accounted for 40% of total admissions, underscoring the effectiveness of omnichannel outreach.